The Parlous state of journalism and mass communication and, communication in general, calls for a vigorous enhancement of the skills, competence and capability of the communicator in this age of serious struggle for survival.
It is in this light that the efforts of the Association of Communication Scholars & Professionals of Nigeria (ACSPN) should be commended for organizing these series of empowerment programmes. Before we delve into the main issues in this presentation, let us operationalize some key concepts in this topic.
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