The demand for consultants in emerging markets is increasing by the day with the continuous entry of Foreign Direct Investors. This is in addition to the consultancy opportunities which abound in the public and private sectors and other domains. Most foreign investors are seeking consultants with deep understanding of the market who can put together plans that will aid their market entry and presence as well as implement strategies and programmes.
Communication scholars and professionals should begin to find ways to measure up with global best practices and position for current and emerging opportunities. There is the need to bridge the gap between theory and practice.
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