Communication Challenges: “An Alarm For A Paradigm Shift In Africa”

From the preceding, communication scholars and professionals should be fully exposed to courses in intercultural communication. This is to enable them to conduct research, enhance the quality of pedagogy in the discipline, and re-center their focus from reliance on external analysis and assessments which are simply regurgitated in newspapers and television stations in Africa.

Africa should be the center of departure, when it comes to communication research, pedagogy, and dissemination of information on all activities in the continent.

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